Joyeeta is a serial entrepreneur focussed on bringing value to deep tech entrepreneurial pursuits by thinking out of the box, identifying market gaps and rapidly scaling to commercial goals. Customer success and employee welfare are the cornerstones of her entrepreneurial philosophy and building long term, sustainable, resilient technology based value propositions are her speciality. In 2014, she pursued an MBA at Oxford University and was awarded the Said Scholarship. She also received a Fellowship for the Entrepreneurship Centre and holds a degree in Electronics Engineering and as well as a degree in Physics. Joyeeta started her career as a techie/coder. Joyeeta is a mentor at Oxford University foundry and also chairs 2 global women's groups.She has been selected to be a diplomatic representative at the highest levels of international co-operation such as UK-Brazil ,UK-India, Uk-Canada and UK-USA trade delegations. She is an FT 100 BAME leader, top 100 in UK tech, Ambassador for Innovate UK’Women in Innovation,’Tie' Woman of the year, KPMG Outpacer, MSDUK top 3,EGTECH rising star and has won many other awards.