Ilham Mekrami has over 20 years of experience in leading and developing strategic and innovative projects within complex and matrix environments. Her career is marked by 3 areas of expertise: data, omnichannel marketing and change support. She has had the chance to mark his journey with varied experiences ranging from the management of international departments to entrepreneurship. Today, she is developing digital acceleration programs with a focus on innovation and cultural transformation. Her conviction: 'Digital' is not an end, it is carried by our uses and acts as a catalyst for organizational change.