Matt Roberts
"Matt started his media career 12 years ago and has extensive media owner experience across radio, press, online and TV. After graduating in French & German from Bath University, he joined the Millward Brown graduate trainee programme, working on a number of marketing tracking studies for the likes of Bacardi, the Post Office and GSK. After building up a solid understanding of media research at Millward Brown, Matt joined the research team GWR radio (now GCAP) and played a key role in the award winning Brainwaves research project which proved that radio listeners are more likely to respond to advertising on classical music radio stations than pop stations.
Matt joined Eurosport as Head of Research in September 2008, before moving to ESPN UK in July 2010 where he headed up the EMEA Research team. There, his team focused on devising a quantitative/qualitative research strategy with the ultimate objective of growing subscribers and audience across all ESPN TV & Digital brands. After the sale of ESPN TV to BT in July 2013, joined the BT Sport team in Stratford to set up the insight function for the brand new sports channel before joining Sky to head up their sports insight division.
In 2017, Matt joined Formula One as Global Research Director."
Matt joined Eurosport as Head of Research in September 2008, before moving to ESPN UK in July 2010 where he headed up the EMEA Research team. There, his team focused on devising a quantitative/qualitative research strategy with the ultimate objective of growing subscribers and audience across all ESPN TV & Digital brands. After the sale of ESPN TV to BT in July 2013, joined the BT Sport team in Stratford to set up the insight function for the brand new sports channel before joining Sky to head up their sports insight division.
In 2017, Matt joined Formula One as Global Research Director."