Missfits ^Company

Missfits is reinventing bra shopping for humans of all shapes and sizes. Missfits is a data-driven solution for bra fit and sizing that matches any bra in the market to actual human breast shapes. Instead of sorting through endless sizing charts and measuring tapes, this means a customer can now order bras personalized to the unique shape and style. The proprietary recommendation model uses 22 measurements to ensure the bras it curates are a fit match. By making sure that the right product gets in the right person’s hands, Missfits also reduce waste in the fashion industry and help build a more sustainable future.