NX-Food ^Hubs

Wholesale cash and carry group METRO founded their innovation hub, NX-Food, at the heart of North Rhine-Westphalia, a region in Germany that is becoming increasingly renowned for its investments in food innovations. The innovation hub was brought to life on the belief that current approaches to food supply will require a significant shift to maintain a sustainable food system in upcoming years. In NX-Food’s unique approach to food innovation, small start-ups are invited to test their products with real consumers in The Startup Shelf - a designated space in METRO and Real designed especially to showcase participants’ exciting new products.