Zimplistic is a kitchen robotics startup founded by husband-wife duo Rishi Israni and Pranoti Nagarkar in 2008. They aspire to help people lead a healthier lifestyle by building intelligent solutions to hard problems. By integrating consumer robotics and Internet of Things (IoT), Zimplistic aims to create enterprising appliances that make healthier eating easier and sustainable. At Zimplistic, their mission is to tackle real-world problems to improve the daily lives of people. This gave rise to Rotimatic, their flagship product. It is the world's first kitchen robot that makes fresh, healthy, homemade rotis with a touch of a button.