Magnificent ^Company

Magnificent Pty Ltd is focused on developing a commercial robotic strawberry harvester that will substantially improve strawberry harvesting productivity. This will be achieved by integrating low cost robotics on an autonomous platform. Faced with the ever increasing issues in the labour market and realizing the potential of being able to cut his itinerant workforce by up to 80 percent, Glass House Mountains strawberry farmer Ray Daniels joined forces with Rudi Bartels to create the company Magnificent Pty Ltd in 2008. Magnificent Pty Ltd is using vision and robotic technology to reduce strawberry production costs.