Walmoo is the very first Loyalty-as-a-service solution that allows businesses to implement a customizable, simple to use and affordable loyalty program in minutes, leveraging NFC / QR technologies and that is accessible 100% self-service which means that the business is in full control of his customer loyalty program from day one. Walmoo loyalty solution consists of an Android and/or Web-based terminal apps and web-based administration panel for business. For customer identification, there are few options to choose from. Either it's an NFC card or tag or printed or digitally stored QR code. Another unique thing about Walmoo is that it's the very first solution which allows for business either to provide it's own custom NFC loyalty card either use ANY contactless bank card, transport card, or loyalty tags their customers may have already in their wallets! They just register their existing NFC tag by swiping next to Walmoo terminal and start using it as a loyalty card. So in the cities where there is a contactless card for public transport, like Oyster card in London, people can use the same card in stores as their loyalty card. Walmoo will work for multiple businesses. The idea is to have all small business in an area use Walmoo for their customer loyalty. That way, it is only one QR code or card for the customer to use, and it builds support among small business in the area.