iTraff Technology Sp. z o.o. was founded in 2010 as an initiative of Arkadiusz Skuza, Wojciech Radomski, Paweł Elbanowski and Marcin Szajek. The company empowers mobile and web developers to utilize the Image Recognition Technology with Recognize.im API. Recognize.im API allows businesses to quickly build image recognition into their own mobile and web applications. The setup is quick: upload your reference pictures to Recognize.im, and use the ready-made code available on the website. In a few minutes your platform will feature a built-in image recognition technology. This type of solution promotes genuine customer engagement and sales carried out via the mobile channel in virtually any consumer-facing industry. Recently, the Recognize.im Team has been focusing on supporting merchandising with image recognition technology by providing a special recognition mode that enables locating products on shop shelves. The idea is to enable real-time monitoring of shelf contents with unparalleled precision, thanks to which it will be possible to obtain various kinds of reports, such as compatibility planograms or comparisons to the competition. In addition to the above, hardware support for the described algorithmic engine is being prototyped in the form of a network of simple, low-cost devices installed on premises, enabling constant monitoring of the products in stores.