BrightTarget Company

The BrightTarget concept started back in the Summer of 2012, when the founders Glen Westlake, Mark Sheldon and Simon Grey first set out on this exciting journey. At the time Glen was running a leading data consultancy and Mark was leading the digital team at one of the UK’s big-six utility companies. Back then, Amazon’s AWS (cloud platform) revenue was a little over £1bn, digital transformations were in full flow and mobile was fast catching desktop. So the cloud and “big data” revolution was just beginning. Artificial Intelligence (AI) had been around for several years (used by internet giants like Google), but it was only just emerging in the mainstream market.
The founders recognised the opportunity to change the way businesses attempted to gain insight from their data (often very poorly and at great expense). There was simply too much data for humans to understand, explore and visualise – and machine learning held the answer.
Technology: Predictive analytics
Industry: Marketing & Advertising
Headquarters: Sutton Coldfield, Birmingham, United Kingdom
Founded Date: 2014
Employees Number: 11-50
Funding Status: M&A

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