Péarlaí provides shopping centres with real time tracking through smart ID's of individual customer journeys through their physical centres, enabling highly targeted, relevant and timely promotional and marketing capabilities. Péarlaí's ID's are the only multi-functional ID's that consumers can add payment features , additional loyalty card details and IOT activation features.Furthermore, through sophisticated innovative data analytics Péarlaí will capture customer’s data via various sources. Péarlaí can correlate statistically significant economic data and with a high level of confidence profile specific customers and shopping habits over a period of short and medium runs. The potential benefits that Péarlaí offer tenants within the shopping centres are great. They can enhance consumers’ experience and simultaneously gather discrete, detailed location data that can be used to map shopping habits and staff activity. This insight will support the development of innovative, more efficient store layouts and customer service methods.