MoneyFarm is an independent financial services provider that offers online financial advisory and execution services in Italy and the United Kingdom. The company enables its users to manage their money in an efficient way and offers a unique service in Europe that provides personal advice on ETFs and trading activity. MoneyFarm identifies its users’ investor profiles through an online questionnaire and offers them one of 12 diversified investment portfolios tailored to their profiles. Launched in 2012, MoneyFarm’s revenues come only from its clients’ fees. The company does not take any back-end fees or commissions from other financial institutions.