bd4travel was founded in 2013 by three former Amadeus colleagues who realised that “personal relevance” has the potential to change the travel industry – and that AI-driven personalisation is the necessary solution to provide the best web experience for each and every individual user. Today, bd4travel provides a comprehensive solution tailored specifically to tackle the challenges of the travel industry, to listen to its users, understand them and react with the most relevant service. Travel organisations profit from ready-to-go personalisation modules as well as powerful tools to create individual use-cases to enhance the user experience. bd4travel is based in Germany and the UK. Its solutions are implemented at leading travel organisations in 17 international markets and are recognised with awards from leading travel organisations such as Phocuswright, Travolution and Travel Technology Europe. In December 2018 dnata, part of the Emirates Group, acquired a majority stake in bd4travel.