Adference ^Company

Adference’s science based bid management technology empowers advertisers to automatically place the right bids for millions of products and keywords in Google AdWords. We make the most of your Google Text ads and Google Shopping campaigns by performing complex bid calculations combining several factors to reach highly accurate answers to questions such as: How will conversion rates develop in the future, and how large are expected basket values? We calculate those factors using a dynamic approach based on Bayesian statistics, allowing us to ideally combine information from unique product performance and product characteristics such as price, brand, color, size and other categories. Based on this information we build, manage and update campaign structures in Google Shopping that enable and leverage individual, product-level bids. Adference automatically detects changes such as variations in price and adjusts your campaigns instantly. Our decision models have revolutionised the algorithmic optimisation of online advertising and are used by renowned European companies as Zalando, Sixt Leasing, shopping24 internet group, JAKO-O, Comtech, eventim, and nu3.